Ofcom's latest poll on how Britons get their weather news
The latest poll taken by the United Kingdom’s Office of Communications (Ofcom) indicates that almost as many Britons get their updates about weather and travel conditions from websites as from TV and radio. 43 percent identify the web as their favorite source in response to the question: “How have you been getting your weather/travel information during the recent snow.”
Meanwhile 26% percent clicked “National TV/radio” while 19% clicked “Local radio.” So it’s 43% web versus 45% radio and TV.
Makes sense, of course. You get a lot more detail and data from one of those local traffic/weather sites than you do from the occasional radio update. Still I like listening to the latter more than I do looking at the former.
The Ofcom poll is obviously directed towards the moment, with heavy weather warnings in London, Wales, the West Midlands, and southern England. 50 schools in Gloucestershire closed on Wednesday.
The rest of the respondents say they get their weather intel from smart phone apps (7%), Twitter (4%), and phone information lines (1%).
