The radio/music world is now a veritable aviary of possibilities: podcasts, Pandora, Spotify, YouTube, satellite radio, and webcasts, just to name a few. But a new survey says that when you get into your automobile, the chances are very good that you’ll do what someone in 1975 would do: tune into an AM or FM radio station.
The latest Triton/Edison report says that AM/FM is the audio source choice of 81 percent of consumers when they get into their primary car. A CD player is the second option (55 percent). An MP3 gadget playing personally owned digital music comes in third (38 percent). 21 percent access online radio and 17 percent check into satellite.
Edison Research / Triton
The good news (if you are an Internet radio booster) is that 81 percent is slightly down from Triton/Edison’s survey percentage in 2014: 86 percent. And online radio in car use is way up from 2013, when it clocked in at a mere 12 percent.
The less good news is that the researchers asked their survey cohort how important an Internet in-dash receiver will be when they make their next auto purchase. 24 percent said “not very important.” A whopping 41 percent said “not important at all.” That’s 65 percent of the next wave of auto buyers.
How the survey was conducted: “A total of 2,002 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 6 to February 10, 2015, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 900 cell phone interviews.”
