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The art (or lack thereof) of repeating songs on the radio

The latest radio news from Austria is a bit unexpected. The other day one Joe Kohlhofer, a morning show host on the Antenne Kärnten hits radio station, barricaded himself in his studio and played Wham’s Last Christmas no less than 24 times.

Even if you don’t speak German, you can pick up people calling in and begging Kohlhofer to stop. Finally his daughter added her voice to the collective pleading. This apparently ended the ordeal, which went on for almost two hours.

It was obviously a stunt, but it raises an interesting question: when is it appropriate to repeat a song on a radio show? If you really want to hear the same tune over and over you have Spotify (back in the 20th century you had the Juke Box). In what contexts should songs be repeated on the radio now?

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