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Live from the College Broadcasters, Inc. Convention in Seattle we take on college radio’s place in the contemporary media landscape. After deciding not to sell its radio station 13 years ago, the University of Evansville administration said, “we are once again examining the relevancy of the medium and exploring opportunities to enhance our curriculum through providing additional experience in 21st century communications methods.” That leads us to question: is radio actual a “21st century communications method?”
Here to answer that question, and many more are two students deeply involved in college radio, and the president of CBI, John Morris, who is also the general manager of WSWI at the University of Southern Indiana, just across town from the University of Evansville. Avery Martin is production director a KSCU at Colorado State University and a student board member of CBI, and Aimee Myers, senior music director for KUSF.org at the University of San Francisco.
In this wide-ranging discussion we learn how college stations have put local service at the forefront by creating the position of ‘local director,’ and the on-the-ground tactics stations are employing to be in their local communities, not just broadcasting to them.
