Mid-way through the last decade I declared that, “[w]ith regard to new stations going on the air, 2015 represented the biggest single-year leap forward for non-commercial and community radio in U.S. history.” That’s because 524 new low-power FM stations signed on that year. That was an increase of 56% over the number of existing LPFMs at the end of 2014 (924).
Over the next four years another 753 signed on, bringing the total number low-power stations to 2,186 as of September 30, 2019 according to the FCC. At the close of 2009, when the service was on the cusp of its 10th birthday, there were 864 LPFMs in operation. This means the count more than doubled in the 2010s. No doubt this period saw the biggest expansion of low-power FM in history.
But because the LPFM service is specifically designed to be locally owned-and-operated, with hyper-local service, it’s clear that the last decade also saw the greatest flowering of community radio in US history. In fact, low-power FMs now make up a full 35% of all non-commercial stations in the country. That’s an increase of 14% from the end of 2009. The reason why the percentage didn’t jump more is that the last ten years were good for full-power non-commercial licenses as well, with 942 launching in that time.
Defining & Counting ‘Community’ Radio
Now, one might argue that not every low-power FM station is operated as a true community station, programmed and staffed by local folks who otherwise wouldn’t have the opportunity to broadcast. It’s true that many are owned by groups – religious and otherwise – that fill their schedules primarily with syndicated programming beaming in by satellite or streamed over the internet. There are others that are mostly filled with automated music that feel more like vanity jukebox stations, with no sign of any kind of live or local hosts or DJs. Added together I can’t tell you how many there are, but I could be convinced that they even make up a full half of all LPFMs.
The problem with counting community radio stations is that there is no central authority. The FCC only cares if a station is non-commercial or commercial – it doesn’t dig into the differences between public, religious, college or community stations – or that it meets the ownership and operational requirements to have a low-power license. While the National Federation of Community Broadcasters represents and assists community stations, there’s no obligation for a station to join, even though the organization has worked hard to connect with these new broadcasters.
Nevertheless, even if only a decent minority of these new stations operate with the spirit of community radio, that’s still on the order of at least 200 to 300 new community stations. This estimate is easy to justify by taking a look at any of the top 100 radio markets in the country, where you’ll find a minimum of one new community LPFM. More likely you’ll hear two, three or more. I’m thinking of cities like Portland, OR, Seattle, Philadelphia and Chicago which all added a few. And while some cities, like Philly and Chicago, long have had rich college radio scenes, they didn’t have true community stations, owned by local non-profits and open to local people unaffiliated with a school or college, until this past decade.
But LPFMs didn’t only go up in major markets, although that was a vitally important aspect of this growth. Dozens or even hundreds of smaller cities and towns got new community stations, too. That leads me to think my estimate of 200 to 300 is too conservative.
Growth for All of Radio, too
Despite the supposed imminent death of radio, the medium continued to grow as a whole in the 2010s – by over 2,300 stations – and community radio outpaced all previous growth in the sector. Radio’s share of most folks’ daily listening may have declined, given so much other audio media competing for their ears. But the need and desire for the terrestrial radio hasn’t gone away.
Why a Radio License still Matters
Today, in this always-connected internet environment, it’s significant that many, if not most, community LPFMs have internet streams, which help them reach audiences – especially younger audiences – that don’t use over-the-air receivers. However, this fact doesn’t make their broadcast licenses and terrestrial signals redundant or vestigial. Rather, being a licensed broadcast station is an assurance to the community that the organization is serious, and intends to stick around. The official sanction of a license shouldn’t be underestimated or overlooked, because it’s also a shared asset that a community is more likely to rally behind and value, in part because, if lost, it’s not easily replaced.
Community stations function as community media centers, providing local residents a chance not only to broadcast, but to learn audio or video production, train up on live sound engineering or create podcasts. These are functions that most commercial, public or religious stations don’t serve, even if their programming is a community service. Though an LPFM’s listening audience may be small compared to a town’s local NPR affiliate, the interpersonal network and impact is often much stronger, especially with people who aren’t amongst the local elite or traditionally well-connected.
An Historic Global Flowering
Not only was this the biggest ten-year increase in US history, it was arguably the biggest in world history, too. India certainly adds a lot to that total, with 428 letters of intent (like a US construction permit) issued to groups that applied to build stations, on top of many other countries. This is why the explosion of community radio, especially via low-power FM, is one of the most important radio trends of the last decade.
