Top Menu

Tag Archives | advertising

Podcast Survivor

Podcast Survivor: With PodcastOne Norm Pattiz wants to grow “the ultimate form of democratic delivery for radio”

I had the chance to speak with Norm Pattiz, a modern commercial radio pioneer who threw his hat into the podcasting ring last year with the PodcastOne network. Whether you’re a fan of commercial radio or not, Pattiz brings to podcasting decades of experience along with a good measure of vision and boldness that shouldn’t […]

Continue Reading
Podcast Survivor + dollar sign

Are podcasts actually less profitable than other online media?

The business and sustainability of podcasting seems to be gaining momentum in the zeitgeist. The latest entry is an article in last Friday’s Wall Street Journal that laments in its headline, “So Many Podcasts, So Little Profit.” Writer Jo Piazza says “podcasts today are what underground zines were in the ’90s,” which is a sentiment […]

Continue Reading

Radio revenue up in 2012, especially on digital platforms

The commercial radio business is looking stronger, especially on digital platforms. Terrestrial and digital radio revenue went up in 2012, with 4th quarter revenues surging even more. That’s according to a report from the Radio Advertising Bureau. Revenue from commercial spots inched up 1% for the year overall, but increased 4% in the 4th quarter, […]

Continue Reading
Retrevo survey

Survey: younger consumers dig mobile shopping, despite the ads

A recent article on Retrevo.com (“the ultimate electronics marketplace”) analyzed how consumers view shopping on their mobile phones and how they’ve reacted to the associated advertising on their devices. In general, Retrevo concluded that consumers are warming up to researching and shopping with their mobile phones, but many appear to be turned off by mobile […]

Continue Reading

Powered by WordPress. Designed by WooThemes