Late last week the news broke that Apple is buying Beats Audio for $3.2 billion. As most observers have noted, this is an unusually large acquisition for Apple, which tends not to buy companies that already have such prominent brands, for so much money. With the Beats acquisition Apple gets a successful audio company selling […]
Tag Archives | advertising
Jelli’s “SpotPlan” Propels Radio Ad Buying into the 21st Century
When we last wrote about Jelli it was nearly five years ago. Jennifer wrote about their user-controlled radio model, which lets listeners choose upcoming songs on a local station using its website or the Jelli smartphone app. That version of Jelli still kind of exists at about a dozen stations, but you’d hardly know it […]
Podcast Survivor: With PodcastOne Norm Pattiz wants to grow “the ultimate form of democratic delivery for radio”
I had the chance to speak with Norm Pattiz, a modern commercial radio pioneer who threw his hat into the podcasting ring last year with the PodcastOne network. Whether you’re a fan of commercial radio or not, Pattiz brings to podcasting decades of experience along with a good measure of vision and boldness that shouldn’t […]
Are podcasts actually less profitable than other online media?
The business and sustainability of podcasting seems to be gaining momentum in the zeitgeist. The latest entry is an article in last Friday’s Wall Street Journal that laments in its headline, “So Many Podcasts, So Little Profit.” Writer Jo Piazza says “podcasts today are what underground zines were in the ’90s,” which is a sentiment […]
CBS should make Audio AdCenter the AdWords of online radio
CBS Radio today announced a new self-service platform to buy advertising on the online streams of its radio stations, called Audio AdCenter. Normally this is not the kind of industry announcement that we would dedicate space to here at Radio Survivor. But taking look at the site demonstrated to me that this is the sort […]
Radio revenue up in 2012, especially on digital platforms
The commercial radio business is looking stronger, especially on digital platforms. Terrestrial and digital radio revenue went up in 2012, with 4th quarter revenues surging even more. That’s according to a report from the Radio Advertising Bureau. Revenue from commercial spots inched up 1% for the year overall, but increased 4% in the 4th quarter, […]
Survey: younger consumers dig mobile shopping, despite the ads
A recent article on Retrevo.com (“the ultimate electronics marketplace”) analyzed how consumers view shopping on their mobile phones and how they’ve reacted to the associated advertising on their devices. In general, Retrevo concluded that consumers are warming up to researching and shopping with their mobile phones, but many appear to be turned off by mobile […]