Here’s this week’s classical radio news. It starts dour but gets better, so please keep reading. In the United Kingdom, a retrenchment plan to pare down 15 percent of BBC radio staff will result in two divisions, administrators say: ‘pop music’ and ‘classical and speech.’ These “hubs” will constitute the framework of BBC radio following […]
Tag Archives | BBC Radio
BBC Radio: We have to bring back younger listeners
An interesting post on the BBC Internet Blog about the service’s strategy for getting its younger audience more engaged again. “We’re missing a trick here,” explained BBC interactive music expert Mark Friend during a seminar held at the London Radio Theater. “If we look at the numbers of people who listen to our radio stations […]