Today (Wednesday) is Listener Appreciation Day at San Francisco Bay Area classical music public radio station KDFC. “After the great response to our June Fund Drive, we wanted to do something to say thanks to all our new members so we’ll play your requests all day,” notes an announcement that I received on Tuesday. “We’ve […]
A local marketing agreement (LMA) is when a station owner permits another broadcaster to rent the station, taking over the programming and advertising for a fee. However, the station owner retains all rights and liabilities for the station, including the license. LMAs have often been used to let a large owner, like Clear Channel, operate […]
