The annual Infinite Dial survey of American listening habits is out. Paul and Eric analyze the results and what they indicate for community and college radio and podcasting. In particular, Paul argues that declining radio ownership and young people’s affinity for YouTube mean stations absolutely must broadcast online and should use video. He asks: Are […]
As if it wasn’t already obvious, online audio of all types is growing by leaps and bounds. In fact, 44% of all Americans over age 12 listen every week. It’s most popular with young people, though also quickly gaining traction with everyone under age 55. This is according to the the 2015 edition of their […]
Edison research has good news for podcasters. The share of Americans 12 or older who have listened to “at least one podcast” in the past month has jumped by two points: from 15 to 17 percent. That is around 46 million people, the data company says. As the chart below shows, Edison has been tracking […]
Edison Research released some early results from its updated fall 2014 Share of Ear survey of American listening habits. The big news is that podcast listeners now listen to more podcasts than any other kind of audio, which represents a significant change just from the spring report. The average podcast listener spends six hours and […]
Last week Edison Research highlighted some data from its Share of Ear study which indicates that “podcasting is bigger than you think.” Although the Share of Ear study shows that podcasting only represents 2% of all audio listening in the US, those who do consume podcasts are “super listeners” who listen to more audio overall. […]
Two recent market surveys of Internet music services and AM/FM radio confirm my suspicion that nobody knows where the latter medium is going/staying in relation to the former. If you are an Internet streaming music booster, you will be buoyed by new data from the NDP consumer research group. The survey concludes that in the […]
The folks in marketing and research are getting tired of the “Is Pandora radio” debate, it seems. But I still think the question matters. First, here is what they are saying, followed by why I disagree with their premises. In early January Sean Ross over at Edison Research chided the broadcast industry for “denial” about […]
Perhaps inspired by its new report indicating that almost one in five Americans have listened to Internet radio in their cars, the Edison research group has a new revelation: Twitter is a form of broadcasting. Upon what evidence is this thesis based? The responses to a survey question that the outfit put to a sample […]
Edison Research/Arbitron’s anticipated study on online radio is out, and it suggests that a significant barrier on Internet radio listening may be broken soon. According to the survey, seventeen percent of mobile phone owners have streamed online radio in their automobiles by jacking a handheld into their car radio receiver device. That’s a fifty percent […]
Despite heavy lobbying from Clear Channel and its allies, the Federal Communications Commission proposes retaining its current ownership rules for commercial AM and FM radio stations. Here is a quick refresher course on the local radio rules. They allow any entity to buy as many AM/FM signals as its wants, nationally, with these restrictions in […]
