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What is Pandora? A narrow majority call it radio

A new RAIN poll finds Internet radio fans divided on whether Pandora counts as radio. 52 percent of respondents to the Radio and Internet Newsletter survey answered “yes” to the following statement/question: “Pandora is the leading ‘Internet radio’ service. Is Pandora radio?” Thirty percent said “no.” Eighteen percent said “yes and no.” Many respondents added their […]

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Denial is a river through the commercial radio industry

Here’s today’s trivia question: How many radio industry professionals does it take to let the broadcast industry’s lunch be eaten by Pandora?*\ Stay tuned for the answer… Thanks to Brad Hill at Radio and Internet News for brining this forehead slapper to my attention. In industry journal Inside Radio’s year-end reader survey a full 2/3 […]

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Pandora ponders competing with AM/FM for local advertising

I’m eyeballing Pandora’s latest Security and Exchange Commission risk filing, which notes that the Internet streamer has yet to significantly penetrate local markets like conventional radio stations do. Seems like the  company is thinking about the challenge,  though. “Radio advertising has traditionally attracted primarily local advertisers, and we are still at an early stage of building […]

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When Pandora becomes radio: why exportability matters

The “what is radio” debate resurfaced earlier this month. Do Pandora and other streaming music services qualify as “radio”? Jennifer Lane, President of RAIN Summits, pronounced the question irrelevant at her Audio4cast blog. “I say who cares whether it’s radio or not,” Lane declared. But some weeks earlier Pandora’s Tim Westergren posted a commentary explaining the […]

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